Tweet Tweet!
Nov 30th, 2011 by monicamoran
RE: https://blogs.ubc.ca/sallycai/2011/11/06/36/
I thought this was an appropriate topic to write about based on the fact that I’ve been on Twiter none stop for the past few days. I think it’s nearly at par with the number of times I go on Facebook! One of the main reasons as to why Sally’s blog on Twitter caught my attention.
So what is Twitter? Why has it become increasingly popular for several people across the globe? In fact, Twitter has grown so much for the past year, thanks to its appeal of being able to quickly share what’s on your mind in an instant. It’s a channel of social media that is now being utilized by several big businesses around the world because of its more immediate interaction with consumers. For instance, customers can tweet a message to a company, and the company can choose to “re-tweet” the message (appearing on the company’s twitter page) or reply to that specific customer. In a business point of view, I would say that Twitter is much more interactive and personal than Facebook. Instead of customers liking the company page on Facebook, Twitter gives them the ability to actually say something with a higher chance of being heard.
Furthermore, its a great marketing tool in advertising new products or even for companies to test new ideas. Avid followers of a particular company can easily tweet their thoughts on a particular idea a company has put out there, and can easily stimulate fast responses. Its a tool for companies to touch base with their consumers, and hence this interactive process can develop the company’s brand loyalty as well as their public relations. Rather than just pushing a product or a service or overwhelming individuals with advertisements, Twitter in a sense pulls consumers in through this interactive process. Just think about it: a company responding to your thoughts about them or acknowledging what you say…isn’t that cool? I think that’s pretty amazing actually. Even celebrities are using Twitter to boost their brand image, portraying themselves as more than just “famous people” but people with lives. It just continues to stress the importance technology and social media has on the business world and in our lives.
Who know? Twitter may be the next big thing. Watch out Facebook, Twitter’s just around the corner.