Hi, I am Monica Moran

Apple. One simple word which stimulates various perceptions into people’s mind; “sheek,” “awesome,” “the best,” etc. Why? Because of their marketing strategy. Apple is one of the most popular computer brand around the world, and their success have been mainly influenced by the way they advertise and promote each product. In fact, several of Apple’s […]

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One company that exercises business ethics is The Body Shop. Every year, The Body Shop launches campaigns on helping aid worldwide issues such as HIV/AIDS, defending human rights, human trafficking and fair trade. These ethical values target a customer’s emotional level. They are not only able to sell products through this but to also promote […]

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