Posted in Comm 101 on Oct 28th, 2010 No Comments »
The Blackberry is taking the cell phone industry by storm. It has attracted not only business men but also young teens that are drawn by its instant online access and free instant messaging to anyone around the world. Despite its increasing popularity, there is still increasing competition within the cell phone market. Using Porter’s 5 […]
Posted in Comm 101 on Oct 27th, 2010 No Comments »
Yes, Facebook. The new sensation that’s gripping the nation. It’s a social network that has spawned over a million users since it’s launch, and today, has become one of the most powerful tool in the world, specifically the business world. Why? Well, the main reason is that it is an excellent marketing tool in the […]
Posted in Comm 101 on Oct 2nd, 2010 No Comments »
Recently, it has been announced that Walmart, one of the largest retailer stores, is planning to take over its equivalent in South Africa, Massmart with a $40 billion deal. Why? Walmart has been experiencing a rapid decline in sales in the United States but have been thankfully aided by strong sales of Walmart’s in China, […]
Posted in Comm 101 on Oct 1st, 2010 No Comments »
In one of our Comm 101 classes, we were asked to contemplate Milton Friedman’s belief that the “only social responsibility of a business is to earn profits while following the law and basic ethical principles.” In other words, Friedman believes that business only act socially responsible to build a reputation with the consumers in order […]
Posted in Comm 101 on Sep 29th, 2010 No Comments »
Recently, Skype, one of the world’s most popular messenger applications, has announced their partnership with Avaya Inc. one of the largest suppliers and makers of corporate phone equipments. The reason being that Skype would want to its services to be used more by corporations and increase its credibility among businesses. As of the beginning of […]
Posted in Comm 101 on Sep 29th, 2010 No Comments »
Apple. One simple word which stimulates various perceptions into people’s mind; “sheek,” “awesome,” “the best,” etc. Why? Because of their marketing strategy. Apple is one of the most popular computer brand around the world, and their success have been mainly influenced by the way they advertise and promote each product. In fact, several of Apple’s […]
Posted in Comm 101 on Sep 9th, 2010 1 Comment »
One company that exercises business ethics is The Body Shop. Every year, The Body Shop launches campaigns on helping aid worldwide issues such as HIV/AIDS, defending human rights, human trafficking and fair trade. These ethical values target a customer’s emotional level. They are not only able to sell products through this but to also promote […]