Medeo, a startup led by Sauder graduate, Ryan Wilson, is a great example of a company that doesn’t lose sight of its brand promise.

The Vancouver-based company has removed the inconvenience of having to wait for an appointment, clear your schedule, and travel out of your way to meet a doctor. Medeo gives you the freedom and comfort of meeting doctors online, whether on a computer, iPad, or iPhone; it is a cost-saving and time-saving solution.

Medeo has also demonstrated that it will strive to provide its customers with increasing value. Last month, the company extended their availability hours, now opening both earlier and later. As well, Medeo’s recent partnership with London Drugs will allow you to pick up your prescription from your preferred location of the countless corners occupied by the retail giant.

People wishing to create successful startups should follow the example Medeo displays. It is incredibly important for businesses to create unique services that consumers will value. Companies attract customers by having strong value propositions, which help define brands and make them stand out from competing organisations. And, most importantly, by upholding brand promises, companies are able to gain and retain customer trust and loyalty.