Just 48 hours after golf’s governing bodies—the US Golf Association and R&A—proposed a ban of anchored strokes (i.e. putters cannot be affixed to players’ bodies while they putt), Odyssey Golf responded by announcing an extension of their Metal-X line, serving as alternatives to anchored putters.

Their two Metal-X Arm Lock Putters conform to the regulation change, and by allowing the grips of the putters to rest on forearms, these putters prohibit unnecessary movement of players.

After more R&D, Odyssey found the perfect way to redistribute the weight of putters to successfully mimic the stability felt when putters are anchored. In March, these highly praised Tank Putters (pictured below) were introduced.

Odyssey took advantage of the now-confirmed anchoring ban. They welcomed change. And rather than negatively view the ban for potentially decreasing the demand of their anchored putters, they saw an opportunity to create new products that would have even greater demand. Odyssey has shown that they are very adaptable and are constantly thinking ahead. Odyssey marketed anchoring alternatives before their competitors while still maintaining their high-quality standards—therefore proving that they truly are deserving of their brand’s famous tagline: #1 Putter in Golf.