200 words will not cover even a simple explanation of the things that The Coca-Cola Company has done to create shared value. Perhaps the biggest of the partnerships the company has in order to create shared value is with the World Wildlife Fund (WWF).

In 2007, the two organisations became partners and, together, took on the challenge of freshwater conservation. Coca-Cola, with the support of WWF, promised to conserve seven of Earth’s most vital freshwater basins, improve water efficiency in operations, reduce CO2 emissions, promote agricultural sustainability, and educate the world about the issues it would be addressing.

Coca-Cola has not only fulfilled its promises, but it achieved its goals years ahead of schedule. For example, it surpassed its goal to improve its worldwide water efficiency by 20% since 2004. CO2 emission levels in developed countries were reduced by 9%, compared to 2004’s results. (Its goal was to reduce levels by 5% by 2015.)

Together, Coca-Cola and WWF have inspired individuals, businesses, non-profits, and even governments to address environmental issues. With both companies showing off their partnership’s successes, it cannot be doubted that they truly support each other and are proud of their achievements in saving local communities and the entire planet.