Keyboard Cat Reborn

On Sunday night I was watching Desperate Housewives (great show..watch it) and a commercial came on. Now usually I absolutely hate commercials, and I just fast-forward through them, but the one caught my eye… anyways to save you the time of me explaining the entire commercial, I found it on youtube for ya, so enjoy..

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I don’t know why… but I find this commercial absolutely hilarious, so i wanted to show it to some of my friends, and when I searched for it on youtube, I found ANOTHER video that made things a little more interesting….

If you look at the original “keyboard cat”, the video was posted  in 2007, and it has a whopping 10, 632,948 hits, making it an incredibly popular video. Now check out the pistachio commercial keyboard cat, this commercial was created on November 1, 2010, and it already has almost 100,000 hits. Now you might be wondering… so what? Besides being an advertisement what does keyboard cat have to do with marketing?

WELL, the thing that I find incredible, is the Wonderful Pistachio marketing team must have stumbled onto the hilarious clip of the original keyboard cat, along with 10.6  million other people, and noticed that for some reason, this appeals to the public, and a LOT of people are interested in this character. With this, they were able to create a commercial, over 3 years later, using an internet personality to sell their product. In fact, before this commercial I had never in my life heard of the company Wonderful Pistachio, and most people weren’t that intrigued by them as a company. If you look up any other Wonderful Pistachio commercial on youtube, they have under 60,000 hits, and have been up for at least a year. Now I’ll remind you that THIS particular Wonderful Pistachio commercial has racked up 100,000 hits in 2 weeks.

I think this commercial is going to be huge for the Wonderful Pistachio company, as it has already gotten so many people’s attention, and is bound to keep going while on the air, and while word of mouth spreads. By simply taking a cat that for some strange reason people love, they are going to have the potential of becoming a more well known company… I’m thinking the marketing department at Wonderful Pistachio is going to deserve a raise after this one!

Okidokes, thats about it… hope ya liked the commercial : )