In Eleanor’s blog “Nokia can no longer win its consumers back”, she thinks that Nokia has lost its market. Firstly, as Nokia has faded away for years, smart phones have already become the dominant part in this saturated phone market. Since Nokia persist applying Sybian system and Microsoft’s Windows Phone OS, which enjoys fee consumer preference, she explains Nokia may completely lost its market if it does not innovate a more competitive mobile phone system. In addition, the fact that recent high-speed development of mobile phone industry already makes this market saturated for consumers with different background. For these two reasons, Eleanor states that Nokia can no longer gets its leading position in this market.

From my perspective of view, there are opportunities for Nokia to repeat the success. First of all, Nokia has built a strong brand image in its heyday, however people are also aware of the fact that Nokia has become yesterday’s story and it does not belong to current market. As a result, brand innovation can bring opportunities to Nokia. Since Nokia has lost part of its technical staff as it joined Microsoft, innovation can be a big challenge yet it is both important and urgent. Hence authorizing teams that specialize at technical innovation to design new product that matches consumer needs should be effective. Using design from other teams and produce in accordance with Nokia’s production requirement, this strategy guarantees that Nokia is producing mobile phones that both matches consumer needs and is produced with stringent requirements. As Samsung is facing the quality issue recent days, Nokia’s coming back will enjoy high popularity due to its brand image—high quality.

We may say Apple and Android seized the opportunity in smart phone industry and wearable device industry for Fitbit and Jawbone. As it may take a long term for Nokia to return the dominant position in mobile industry, Nokia should be seeking other potential industry and switch its production focus. This year, Nokia announced that they will be focusing on the innovation of 5G internet. In this 2G,3G and 4G generation, communication network basically includes text, video, image and video. The arrival of 5G technology allows the internet coverage expand to all kinds of devices and heighten the application efficiency of network.

One other wise strategy that Nokia adopt is that it has a clear division consumer segment, the price of first products it launches as it returns is around 600CAD. Such price range is quite competitive and largely decreases competitors. Nowadays, it is the price performance that consumers desire in which Nokia does well. (Word Count:432)

http://www.theinquirer.net/inquirer/news/2465691/nokia-to-make-smartphone-comeback-with-duo-of-android-70-nougat-handsets

http://www.theverge.com/2016/5/18/11699702/nokia-is-coming-back-to-phones-and-tablets