{"id":144,"date":"2016-03-27T21:45:03","date_gmt":"2016-03-28T04:45:03","guid":{"rendered":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/?page_id=144"},"modified":"2016-03-29T11:00:14","modified_gmt":"2016-03-29T18:00:14","slug":"lesson-5","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/marketing-classes\/lesson-5\/","title":{"rendered":"Lesson 5 (March 29)"},"content":{"rendered":"
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Slides:\u00a0Lesson 5 Slides<\/a><\/p>\n

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We’ll look at this at the end of class: Click the following to see\u00a0Historical ads examples<\/a>\u00a0(scroll down to page 3 to see the examples)<\/p>\n

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Assignment<\/span><\/strong>: answer the questions found in the link here:\u00a0http:\/\/goo.gl\/forms\/A86BQYMhkX\u00a0<\/a><\/p>\n

“Femvertising” article:<\/strong>http:\/\/www.theguardian.com\/lifeandstyle\/2015\/oct\/12\/femvertising-branded-feminism\u00a0<\/a><\/p>\n

“Hunkvertising” article from the Telegraph:<\/span><\/strong><\/p>\n

T<\/span>he survey, of 998 men aged over 16, found that 26 per cent of us think blokes are sexualised as much as women in ads, whilst 22 per cent say men are \u201ctoo stereotyped\u201d.<\/p>\n

Of those who take any notice \u2013 and gratifyingly, 50 per cent of men don\u2019t even pay attention to this guff \u2013 the result is a generation of narcissists who prize having a ripped body (45 per cent) over getting married or being in a relationship (38 per cent); having kids (23 per cent); or promotion at work (18 per cent).<\/p>\n

While tawdry, much of this is hardly news. A year ago, I wrote about\u00a0how men are now objectified more than women<\/a> \u2013 and that was before Poldark<\/a>\u2019s scythe sent even BBC Woman\u2019s Hour all aquiver.<\/p>\n

The big question is: does any of it matter? Certainly, there is\u00a0evidence some men are damaging themselves in the pursuit of physical perfection thrust upon us by the media, in the same way many women have for a generation.<\/p>\n

What is more concerning is advertisers’ and programme makers’\u00a0depiction of men as stupid<\/a>, subservient slaves to career-juggling\u00a0supermums \u2013 a trend that runs from the buffoonery of Daddy Pig <\/a>to an endless tidal wave of cretinous TV ad dads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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T<\/span>he Mintel research confirmed that 20 per cent of men think we are portrayed as incompetent about the house <\/a>in ads, and small wonder. In ad land \u2013 unlike the real world where men dominate computing and engineering \u2013 bumbling blokes can\u2019t even get a broadband connection and struggle with basic domestic appliances, while smarter women roll their eyes, then save the day.<\/p>\n

Overall, this means that, increasingly, men in adverts are prized for their looks, but ridiculed for their brains \u2013 which is precisely where women were in the 1950s and ’60s.<\/p>\n

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Complaining about sexist ads is still an obsession that keeps many feminists busy. In particular, many are eager to instantly shut down ads that \u201cfat shame\u201d women<\/a>, even at a time when women\u2019s obesity<\/a> has been hailed as \u201cthe biggest threat to women\u2019s health\u201d by England’s chief medical officer, Dame Sally Davies. <\/b>In England in 2013, 56.4 per cent of women aged 34-44 and 62 per cent of women aged 45-54 were classified as overweight or obese.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Slides:\u00a0Lesson 5 Slides   We’ll look at this at the end of class: Click the following to see\u00a0Historical ads examples\u00a0(scroll down to page 3 to see the examples)   Assignment: answer the questions found in the link here:\u00a0http:\/\/goo.gl\/forms\/A86BQYMhkX\u00a0 “Femvertising” article:http:\/\/www.theguardian.com\/lifeandstyle\/2015\/oct\/12\/femvertising-branded-feminism\u00a0 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":36719,"featured_media":0,"parent":75,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-144","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/pages\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/users\/36719"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":9,"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/pages\/144\/revisions"}],"predecessor-version":[{"id":174,"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/pages\/144\/revisions\/174"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/pages\/75"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/mrrobsonwindermere\/wp-json\/wp\/v2\/media?parent=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}