Mr. Rogers' Eyes on Sustainability

Aside from the typical PETA propaganda, green advertising tends to lean towards the warm and fuzzy side. And I’m sure that’s a great strategy to get all the soccer Moms to buy your window cleaner, but what about when it comes to environmental issues, real issues? If you want to spark a conversation, it takes something really provocative. Like this;

I found this on the Green Advertising blog, and thought it was amazing. Reading the comments posted below the image on the blog post, truly shows how effective this campaign is at getting people to talk. And if a small jpeg on a website attracts such a strong conversation, imagine seeing those billboards in real life, in all their bare-butt glory. It definitely would make anyone think twice before “dumping” into the water (pun intended).

I don’t know the background behind the campaign, but I think it speaks for itself. Maybe some of these environmental types need to add that extra edge to their promotional materials, and get people really talking. Because when it comes to pollution of our natural resources, we really do want people to give a sh*t.

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