Walking through the west-end the other day, I noticed a graffiti tag that made stop and think. While most graffiti tags make me stop and look, this one stimulated a bit of mental activity as well. It said “City tree cut down to see advertising”.
Followed by a long arrow —-> pointing to a stump on the sidewalk.
Before*
After*
Apparently, the adjacent lot had been zoned for condominiums, and sidewalk advertising had been set-up to promote the pre-sale of units. Unfortunately, a humble old tree providing sidewalk shade and scenery was obstructing the view of the gorgeous new advertising. This would not do. The tree had been cut down.
What kind of image does this project, of a company selling condos in the greenest city in the world ? As a buyer, how do you view a company that is more interested in showing off it’s signage than protecting it’s immediate environment? I know all condo buyers are not LOHAS, but it’s fascinating when companies undertake activities with such blatant disregard for the environment, in an effort to promote themselves. This time, I applaud the mysterious graffiti tagger, shedding light on this appalling situation.
*Artists’ Reenactment
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