Mr. Rogers' Eyes on Sustainability

Akina mentioned an interesting concept in her blog about a square coke bottle design and it’s sustainable benefits. Not only does it look sleek, take up less space on shelves and in shipping, it also collapses to a compact size for recycling once empty.

I think this is a great concept, and something that more food and beverage companies should take into consideration. The “stackability” of a product, or how well it fits together with its compatriots, can offer many advantages to all parties of the products life cycle. Greater volumes in the same amount of space will reduce the number of trips necessary to move product, as well as occupy less space on a store shelf. This could lead to a whole new revolution; imagine a world with smaller fridges, cupboards, even supermarkets, because everything takes up less space.

Wait, this is starting to remind me of something. What about the country that invented the square watermelon? Maybe all of this exists already, and Western society needs to learn how to live the same, but in less space.

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