I’m sure this has been covered in discussion many times, but it still never seems resolved (at least in my mind). Marketers want to increase the bottom line for the company. Or from a sustainability perspective, the triple bottom line (people, planet, profits). So in a consumption-based society, how can we tell people to consume […]
Sustainability Marketing – Telling people to buy more, but consume less?
October 12th, 2010 No Comments
Tags: Questionable