Communication is extremely important in every organization. It is the base for many things that happen within the company, like feedback, monitoring behaviour, motivation, and making sure every aspect of the organization is cohesive. There are countless outlets and forms of communication, the most recent being social media. Businesses have taken advantage of the rise of social networks, and nearly every one of them has a Facebook page, Twitter account or Instagram account. It helps represent themselves among the generations of Millennials and Centennials, who spend so much of their time on social media. Not excluded in this, is the new president of the United States, Donald Trump.

Throughout his election, Trump has taken to Twitter to express himself, and this has now continued into his presidency. Donald Trump is not the first, or last, president with a Twitter account, but he has not been following the professional form that his posts so desperately need to possess. Electronic communication in itself can often lead to misunderstandings, but Trump takes this a step further as his posts are characteristically fuelled by emotion. It is completely unfiltered information, which is exceedingly irresponsible to come from a person in position of complete authority. By consistently posting like this on a social media platform, Trump has been misusing this communication process/channel. For a president, or any organization for that matter, a social media outlet should be a formal channel of communication. President Trump has been treating his Twitter page as an informal channel of communication, as his posts are spontaneous (or seemingly not thought through) and often responses to events or things said by another individual. Instantaneous social media posts that are driven by emotions, rather than rational thinking and professionalism, could have huge repercussions if the wrong message reached the wrong person. There has already been nation-wide outrage and astonishment at the kinds of things the new president will post. Communication is crucial no matter what industry you are in, and if not carefully thought-out, could have unintended consequences.