Travelling Experiences – highly valuable

Life is but a perception of what we deem to be reality, so how can we truly know how others see the world?

The answer is – to share their experiences with them.

No, I do not intend for this post to be philosophical, but such knowledge is detrimental for our understanding of evolving outsourcing tactics. We tend to think of ‘outsourcing’ as large American companies choosing cheap labor in China and India over manufacturers in developed economies. However, this is normally not the case for outsourced researchers. HP, a large American IT corporation, did not choose to outsource researchers for being less expensive, but because outsourced researchers have gifted insight into large consumer markets.

Think about it this way, in terms of innovation, how can an American researcher know what Indian consumers value?

It’s the value which matters, isn’t it? Indian consumers are relatively poor, but they do still spend. They can afford cars. They can afford televisions. They can afford scooters. it all comes down to what is valued.

So if researchers are outsourced, then they can focus on what consumers value, and therefore bring about innovative implementations which agrees with corporate strategy – earn profits in the long run.

It is clear that globalization has made cultural understanding one of the most challenging but useful assets to possess. Business students, travel more! It will surely enrich your understanding and connectivity with the current world.