Take yourself less seriously…and you will find people taking you more seriously

In an article by Richard Branson published in Canadian Business Online, the famous entrepreneur shares the insights of a successfully creative business.

Virgin airlines started off small, but they have created value like none other – they have utilized the valuable asset of humor.

Other fascinating ideas include “stainless steal” imprinted on all forks, and ads which showed Hilary Clinton screaming “I can’t keep my bill under control!”

Reflecting upon these innovative business ideas, none of it could have happened without the dedication of Branson himself. By using himself as a model, and jumping off buildings, planes, mountains, you name it, he has created a team of fun-loving and risk-taking individuals inspired to keep a smile on customers’ faces.

Of course, none of Virgin’s successes can be claimed if Virgin was not a competent force, but it is the humor which differentiates them from other companies.

So what does this all mean to me? It is inspiring to see a company achieve professionalism and humor simultaneously. It gives me a bit of reassurance that anything in this world is possible, and that life is filled with surprising opportunities. Sometimes, planning isn’t the ultimate source of wisdom, it is action which counts, and defines.