Ever wonder…
…why big corporations just HAVE TO release something years ahead of its time?
On the one hand, it creates suspense, but on another hand, it prevents us a consumers from buying other products since we’re waiting for that particular product.
For example, Apple starts marketing the iPad half a year before it is actually released, and thus we as loyal consumers will wait for the iPad and refrain ourselves from buying other products.
I don’t really see how applicable this is in the movie industry though….you release a movie 4 months before it’s released, but that’s not really going to stop me from watching other movies. I am speculating that with one-time products, the aim really IS to build up suspense rather than to prevent competitors from profiting.
Which reminds me….

it DOES look pretty good