It’s pretty interesting seeing this post especially after our marketing midterms, where one of our questions was referring directly to Snooki and Coach paying her off with their competitor’s bags.
I just wanted to add that it’s not simply about the high ended brand that Coach wants to preserve; Snooki is also associated with a lot of legal proceedings. A judge even called her a ‘Linsday Lohan Wannabe”. It’s quite clear that Coach recognizes Snooki as a dissociative reference group for many people.
