I read an article pertaining to employees’ level of engagement in companies which implement sustainability initiatives. The article placed a strong emphasis on employees’ need to play a part in the sustainability programs, employees now consider solely working for a ‘green’ company inefficient.
In the article, it stated that companies which implement strong sustainability programs have “55% better morale, 43% more efficient businesses processes, 43% stronger public image, and 38% better employee loyalty”. Looking at these statistics, I questioned whether any potential job applicant would rather be employed by a company with strong Corporate Social Responsibility programs over a company which provides better remuneration but has no or very weak Corporate Social Responsibility programs. However, what I concluded was that making this decision isn’t that difficult anymore because of the widespread CSR initiatives implemented in all industries in this era in which its fashionable to be sustainable. A whole range of diverse companies implement CSR initiatives, from Starbucks to Goldman Sachs, the only decision job applicants have to make is whether they actually want to be a part of the sustainability program, or just work for a company which appears to have some sort of sustainibility program.
Bibliography
http://edition.cnn.com/2012/11/07/business/global-office-csr-volunteer/index.html
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