Month: October 2010

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Uncategorized

E-Marketing: Mailchimp Monkey Madness!

I’m in love with Mailchimp!
I was struggling to find a great mailing system that sends out newsletters in a standard manner, and that’s how Mailchimp came along!
It is a great service that helps me build my template, format my content, and send e-mails in the fastest way to my distribution list! This is why a lot of clubs use Mailchimp for their mailing system instead of a manual technique on Outlook Express.

To build on this, I’d like to emphasize the potential growth of E-marketing as a new trend. Nobody seeks for posters on the bulletin board for several reasons. They’re too busy going to class and this goes against sustainability which is a huge concern for most young people nowadays. Therefore, E-marketing is here to be environmental friendly, distribute information to a large number of internet users, and provide more creative promotions in a timely manner.

Watch this video for more info on E-marketing:

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IKEA Ad

I really love this IKEA ad because the promotional content perfectly matches with the song “Hello” by Lionel Richie to fit with
Enjoy it 😉

“I’ve been alone with you inside my mind
And in my dreams I’ve kissed your lips a thousand times
I sometimes see you pass outside my door
Hello, is it me you’re looking for?”

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Pepsi Refresh Everything

As mentioned by my classmate Mike Abasov, http://mikeabasov.com/, PepsiCo is having a great Eco-funding competition called Pepsi Refresh Project. Each organization/individual makes a proposal on what they can do to raise Eco awareness depending on different amount of money that they choose: 100k, 25k, 10k and 5k.

This is an amazing campaign that attracts a significant number of people to participate. Even though this is a great investment, Pepsi will get a lot in return, especially branding prestige for being a pioneer in Eco social responsibility.

Click here to vote for AIESEC’s project: http://www.refresheverything.ca/ecoleaders

Categories
FUN

AIESEC Western Regional Conference 2010

I just had the most amazing AIESEC conference ever during this long weekend!! We cheered, we danced, we lived to the fullest together as if it was the last day of our life!

Thanks to the Organizing Committee team (Tony, I <3 U), our conference went very well in terms of logistics and programming. When I got back to Gage from the conference, I started to look at our delegation package and realized something. We all got a free CONDOM from UBC Wellness Centre along with a Safe Sex brochure. I was freaked out “Wow… they actually gave out this stuff for everyone!”. Was that a good idea or not? After taking a minute or so to calm down, I thought this is a good idea to remind people of their safety. Compared to other random food like Tofu, yogurt or nuts, condom would definitely be the most important free stuff for all of us. C’mon, you gotta admit it!

Rule of thumb for marketing: put yourself into the customer’s shoes to understand what they actually NEED!

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