As mentioned by my classmate Mike Abasov, http://mikeabasov.com/, PepsiCo is having a great Eco-funding competition called Pepsi Refresh Project. Each organization/individual makes a proposal on what they can do to raise Eco awareness depending on different amount of money that they choose: 100k, 25k, 10k and 5k.
This is an amazing campaign that attracts a significant number of people to participate. Even though this is a great investment, Pepsi will get a lot in return, especially branding prestige for being a pioneer in Eco social responsibility.
Click here to vote for AIESEC’s project: http://www.refresheverything.ca/ecoleaders
