In order to differentiate yourself from other competitors, you gotta think creatively and make your products stand out in that category!
I’d like to introduce my friend’s business, Bridal Cookies, as an example of differentiated product in Vietnam. While wedding business in Vietnam hasn’t been developed fully compared to Western countries, he has taken his feet wet in this competition by introducing cookies for weddings that offer different shapes, favors, sizes. I’d say this is almost new-to-the-world product that no other strong competitor has successfully introduced before. Bridal Cookies mostly promotes its products via social media channels, such as facebook, twitter, and its own website. This is very convenient for customers because they can just shop online for their favorite cookies and get delivered in a few days.
They have their own youtube channel, and here is one of the videos posted there:
