I admit that I underestimated the importance of TLog before. After reading thoroughly about the Distribution factor of the 4Ps, I find it very interesting to know about the process of manufacturing the product to delivering it to the customers.
One particular article that caught my attention was about Zara and its successful business. Zara can design the new trend and sell all of its stocks in just a few months. However, I’d say it only conquered European region.
How about North America and Asia? After travelling for 3 months in Europe and seeing Zara everywhere, I realized that Zara in Canada is way too expensive compared to that in Europe. Shipping cost is one unavoidable matter that we have to take into consideration. How should Zara address this problem to make the fashion and price consistent in different regions? Should it give way to franchise solution or build a new factory here? We’ve yet to find….
