I just had the most amazing AIESEC conference ever during this long weekend!! We cheered, we danced, we lived to the fullest together as if it was the last day of our life!
Thanks to the Organizing Committee team (Tony, I <3 U), our conference went very well in terms of logistics and programming. When I got back to Gage from the conference, I started to look at our delegation package and realized something. We all got a free CONDOM from UBC Wellness Centre along with a Safe Sex brochure. I was freaked out “Wow… they actually gave out this stuff for everyone!”. Was that a good idea or not? After taking a minute or so to calm down, I thought this is a good idea to remind people of their safety. Compared to other random food like Tofu, yogurt or nuts, condom would definitely be the most important free stuff for all of us. C’mon, you gotta admit it!
Rule of thumb for marketing: put yourself into the customer’s shoes to understand what they actually NEED!