While the article’s main focus is the changing trend of key household shoppers from mothers to fathers, I noticed the numerous marketing tools that we have discussed in class. One of them is the hugely understated aspect- marketing research. I didn’t realize the importance of the random questions and short surveys that websites collect from the web visitors. In this case, Yahoo’s descriptive research helps companies who sell household items recognize the changing consumer behaviour. Another vital tool is a company’s ability to keep up with the growing technology. The article mentions how easily a consumer can share his opinion with the world using blogs and how companies defend the brand by using the similar media such as Facebook. It is fascinating to see the extent of involvement that an average person has because of the improved web technology and media.
Article: “The Consumer Is Not a Moron, He Is Your Child’s Father”
