I take great pride in being a Comm 101 ‘wanna-be-Steve Jobs’.

I’ve noticed many blog postings related to The Great Steve Jobs, So I did some research and chose a video from 1997, because I wanted to note what kind of ideas Steve Jobs had then, that we learn now.

1. Brand Positioning: “As we have tried to come up with a strategy and a vision for Apple. It started with what incredible benefits can we give to the customer, where can we take the customer…” I remember Elaine emphasized on this exact point because that’s what changes a company to a brand, for customer to be able to see WHY that brand is suitable for them.

2. “You have gotta’ start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re gonna’ try to sell it.” I think this relates to the another great strategy (Dell), because Dell’s primary focus was the “need of customer” (customization) rather than selling technology.

I’d like to end on this inspiring quote because it’s applicable to any situation in our lives, “Some mistakes will be made along the way, but that’s good, because at least some decisions are being made.“