“There is no waste – only wasted resources – only if we could put them to use.”

I discovered an amazing blog- Environz that connects sustainability to business, and I chose the post “Designer’s Toolkit: From Planned Obsolescence to Design for Environment(DfE)-II: C2C”. This blogpost effectively shows the many options that businesses can approach in order to reach a more sustainable level. It uses examples of companies that belong to different industries but adopt similar ways to make their products more environment-friendly. The eco-friendly system of Coke and Patagonia is an example of a collaboration of two companies, where coke bottles are recycled to make Patagonia clothing products. The blog also mentions the responsibility of company that carries on after the product is sold till the product’s disposal- “Extraction, Processing, Manufacturing, Distribution, Consumption and Disposal”. Corporate Social responsibility is defined by innovation towards the social and environmental betterment, and companies such as CoCa Cola are doing that through it’s focus on not just the “making” of a product but also its disposal. I think as sustainability becomes more and more prominent in marketing, companies will have to find similar ways to surpass the competition.