Who wouldn’t buy a product named after them?

[Personal + Creative= Ingenious]

Maybe my equation is a little exaggerating, but I think Coca Cola’s new marketing experiment is a great idea because it provides a customer with a very clear message- buy our product, its named after you! While, this can be called the brand’s new “point of difference”, it can also be considered their most impending marketing tool. Business is often focused around customers because they are the buyers and the promoters of the product. Coca Cola’s goal is to create a trend and a community with their brand. While the marketing director says “it is all about connecting people, mainly in the real world, but also digitally as well”, the notion of ‘bringing people together’ and stirring conversations between strangers, is promoting their product all along. Also, by using social networks such as Facebook, YouTube and Twitter, Coca Cola appeals to the new generation and presents itself as a company that constantly innovates. I think this gives the consumers a great combination of individuality and community. So, why is Coca Cola “experimenting” this campaign rather than releasing it worldwide?