Are those YouTube ads REALLY that necessary?!
I’m sure I’m not the only YouTube viewer who finds the pre-roll ads extremely annoying and time consuming, but now I have different view as a Comm 101 student. After watching the video linked to this article, I realized the importance of those advertisements for YouTube. Like all businesses, YouTube is also a company trying to expand and establish itself in the social media market while competing with the television network. I think YouTube has a huge jumpstart compared to many of the advertising rivals because of its new and trendy image and also because of its ability to target an audience individually with every video that is viewed. While companies such as the shopping network HSN and Xbox games, are pursuing the aspect of convenient shopping, YouTube already has a set market where advertisers can link their ads to their websites. I think this is highly advantageous because it is more easy for people to click and buy rather than watch an ad on television and then go online to refer to the website. Basically, I chose this article because it showed the potential of growth that those “annoying” ads offer YouTube and its users.
Hey Naaz,
This blog really caught my eye as I have always found these adds to be extremely annoying. Whether it be side bars, pop ups, or pre-roll adds they all have in common the fact that they are detracting from my viewing pleasure. After taking COMM 101 I now see how this type of advertising must actually be very effective. People are spending an increasing amount of time on the internet, so what better way for companies to reach out to consumers? By advertising on You Tube companies can easily target a specific audience by advertising on relevant videos. For example, a sporting goods store would advertise on an athletics video. As we learned in class addressing your target market is critical to a businesses’ success, and You Tube adds can make that process very direct. However, the fact that I understand the benefits of advertising on You Tube it does not mean that I find the adds to be any less annoying.
Hey Naaz, after reading your response, I definitely agree that advertising will help YouTube grow and expand as a company. Check out my response to your blog!