Sweet revenge for British Columbians.

The growing mobile market in B.C. is a great example of the impact of competition on a highly limited market. In B.C., I remember my father paying $130 for 3 cellphones with minimal features. This was a family package offered by Rogers in 2008 and it was interesting to note the effects of the addition of new cellphone companies starting december 2009. Now, “the big 3” (Rogers, Telus & Bell) have to compete for new sales as well struggle to keep thecurrent customers.I chose this article because it briefly summarizes how important finance and marketing becomes during times of a highly competitive market. While, the new mobile companies have an advantage of low prices in comparison to the “big 3”, the older companies have the advantage of lower costs due to their already established businesses. While these companies struggle to make profits, British Columbians enjoy the benefits of new, “attractive” deals that remind us of the sales during Christmas season. Its almost like a sweet revenge, rather than companies exploiting the power of limited options, now consumers get to exploit the power of numerous alternatives.