Marketing Research on another level

I was fascinated by the use of internet to predict consumer behaviours and trends, but i cannot imagine a scientific technology to further narrow down a company’s research. I read Johnson Kim’s post “Marketing: Cultural, Social, Personal, and now Neuroscience” and realized that it would change the way marketing works in the business world right now. Would this change be good or bad, expensive or inexpensive and many other questions came up as soon as i read the article. This neuroscience technology analyzes the “passion centre” of a human brain, which is the part that influences decisions based on emotion and little logic. Well, what could be better for marketers than to know what kind of advertisement stimulates the passion centre? While this technology targets a consumer’s mind directly, the possibility of such research would change the process of a company’s marketing team. The strategies for “brand-positioning” and “customer satisfaction” that we’ve developed over the years would have to change, hence complicating things. Also, I don’t think people would ethically allow such technology to “invade” their minds because a person’s thought process is meant to be private.