Pasha Sadri and Jess Lee’s POLYVORE

Polyvore is the  first business that came to mind as soon as I read the definitions of an entrepreneur. Polyvore is an online “social shopping” company, a website where users can put together fashion looks by collaborating pictures from magazines, newspapers, fashion blogs, and online fashion stores. But, unlike other “fashionista” websites, Polyvore offers a social aspect to their followers. For example, a fashion look created on Polyvore can be posted on Facebook and twitter, with tagged prices and sources. This gives the user more power in the online fashion world and a sense of community. Polyvore is an entrepreneurship because:

–Amount of wealth: Polyvore already has pocketed partnerships with big fashion brands such as Amercian Eagle.

–Spread of wealth: Polyvore definitely has potential of fast growth in wealth in a short period of time because online social businesses often succeed faster.

–Risk: Polyvore highly depends on innovation and consumer choice, which exposes it to the risk of future competition and social popularity.

–Innovation: Polyvore is definitely innovative with its new collaboration of a marketing aspect and social aspect in the world of fashion.