About a month ago, Dubai was introduced to a Canadian phenomenon: Tim Hortons. As discussed in class, franchising in the Middle East, an area where donuts and bagels aren’t the norm, is risky. However, Tim Hortons took the plunge and opened its first store on Sheikh Zayed Road just beside Starbucks. In doing so, many speculated about whether or not the Canadian legacy would live on across the world.
Similar to the opening of most new restaurants, Tim Hortons experienced considerable traffic during the first week of operations. Now the question is, how is the outlet doing a month after the doors opened? According to a discussion with a good friend of mine who lives in Dubai, the past month has proven very successful for the store. Every time he walks past the location, he sees long line-ups out the door, with excited customers anticipating their “Double-Double”. In the “2foodiesindubai” blog, Samer discusses how great it is to have a taste of Canada in his new hometown of Dubai. And so, while moving Tim’s across the world may have been risky, good planning seems to be paying off.
Picture Reference: Tim Hortons
