In today’s society, at what stage did the desire to “push up” commercial advertising result in the decline of our children’s innocence and protection? Abercrombie and Fitch, an American retailer which appeals to teenage consumers, has always been known for pushing the boundaries of fashion.

Recently, as in March of this year, the American company released a controversial “padded/ push-up” bikini for seven-year-old girls. Naturally, parents across the country were outraged and shocked by such apparel. With reference to CNN’s article, “Abercrombie criticized for selling push-up tops to little girls,” it is evident that the public’s reaction caused the company to re-name its bikini from “push-up” to “striped triangle.” Consumers mentioned the impracticality of the pad as it was worn, as well as the increase in sexual appeal towards young girls.

Within our culture, the image Abercrombie created portrays a new level of exploiting a child’s innocence. I believe the eye for fashion has leaned toward controversial advertisements to gain public interest. From my analysis, companies who are pushing for more exposure attain higher marketing results.