In recent news, the world’s largest sperm bank Cryos Sperm Bank International began to reject redhead donors due to a higher demand for brown-eyed brunets. In fact, the company has announced a “sale” for blondes and redheads, which has outraged the lighter-haired population in Denmark. The global upset has led to an apology by the Cryos director, clarifying that the sperm bank does not support racial discrimination and that they still welcome everyone.

On the contrary, Cryos New York is declaring a shortage of redhead donors. As it turns out, nobody seems to want a ginger baby in Denmark. However, just like any other business, Cryos is simply replying to the needs of its customers and to the frequent turnover rate required for each donation. Talk about appealing to a niche. Overall, Cryos Denmark and Cryos New York have developed a mutual relationship where the demands of both regions are met by working hand-in-hand, to continue their successful business. From what we’ve learnt in class, I believe it is important for businesses to communicate their needs effectively in order to avoid unnecessary mishaps; we saw this occur in class with the marketer-and-supplier Zara example.