It all began 10 years ago when David Wernery’s father made a business pitch for camel dairy to Dubai’s ruler, Sheik Mohammed. Three years later, when Sheik was ready to fund Mr. Wernery’s aspirations, the start of a new market had begun. Admitted by Mr. Wernery himself, he feared the lack of interest and appeal of camel milk to the public–especially North America. Their initial concern was that the “normal customer” would find camel milk quite disgusting and salty due to a camel’s diet  = a risk.

David stated, “We’re thinking about health stores and alternative markets. It’s probably going to be a niche thing at first.” Nevertheless, the small but passionate community who believed in the miracles of camel milk kept its demand afloat.

 

One threat to the company is the significantly lower volume camels can milk, along with the height differences which make the milking process challenging. Although this is “truly the fringe of the fringe for American consumers,” there is a chance this new innovation will appeal to the rest of the world. We can only wait and see if this entrepreneur become a success in America.

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