I agree with Tri’s and Daniel’s blogs, regarding BlackBerry’s precarious position in North America where Apple’s iPhone and Android phones are increasingly dominant. Although RIM faces intense competition, I believe it is not too late if they deliver a superior product. In a category driven more by user design and user experience, BlackBerry must find a point of difference beyond security, BBM, and its physical QWERTY keyboards.
RIM has been criticized for its failure to keep pace with innovations from its rivals, undelivered promises, inconsistent marketing campaigns, and unclear platforms upon which to build and rally behind.
All hopes rest on the BlackBerry 10 smartphones promised to provide a ground-breaking next-generation smartphone user experience. In addition, RIM has hired advisers to leverage the BlackBerry platform through partnerships, licensing opportunities and strategic business model alternatives. I agree that BlackBerry can tout on its strengths including its durability compared to its competition. As well, they can continue leveraging on their solid security features that most corporations choose because of data encryption and compression.
I believe BlackBerry has a chance to turn the company around as indicated above and in the predictions outlined here by Forbes. Look at the video below:
http://www.bbc.co.uk/news/business-19315461
Articles:
http://business.time.com/2012/06/25/blackberry-bankers-rim-edges-closer-to-sale/#ixzz28Gbx7qvk
http://www.huffingtonpost.ca/2012/04/03/rim-going-out-of-business_n_1400838.html
http://www.newsfactor.com/story.xhtml?story_id=83945
http://www.pcworld.com/article/242168/gloomy_outlook_for_future_of_blackberry.html



