Alistair Fairweather’s belief that we should welcome the increasing power of the internet should be echoed; the internet provides a countless number of opportunities for entrepreneurs.
During the lecture about entrepreneurship, David Cohen’s words, “Look at what’s bugging you”, effectively summed up how to develop a quality start-up idea. Simplicity is key. Fairweather illustrates this concept in his blog when he describes the online service Uber. To briefly summarize, customers use this service on their phone to conveniently call for and pay for a taxi, minus all the regular inconveniences such as lack of punctuality, long waiting times, and so on.
One might wonder how this business came about. It’s simple; an individual thought of something that was irritating him and missing from his life,and turned it into a business currently valued at over $3 Billion.
The fact is, the internet is coming closer to real life. It is used to simplify daily tasks, as proven by the vast variety of apps currently available for peoples’ phones. In my opinion, this is not a negative thing. The growing usage of the internet in today’s business world is encouraging innovation and entrepreneurship worldwide, and as Fairweather states, ” Entrepreneurs have never had more power to change the world.”
Referenced External Blog: http://mg.co.za/article/2013-11-18-00-how-the-internet-is-invading-the-real-world-and-why-we-should-welcome-it
Pictures:
http://b-i.forbesimg.com/tomiogeron/files/2013/08/Uber-Logo.jpg
http://blog.uber.com/wp-content/uploads/2012/04/taxi-all.png