Despite the fact that Tim Hortons is massive in Canada, as soon you cross the border, the reputation and prestige is almost non-existent. The corporation has failed to grow to its potential in the U.S., and does not seem to be headed in the right direction either.

I would agree with most of Hayden’s points in his blog about Tim’s expansion; that their current strategy is not effective and they should focus on other aspects first. While Tim Hortons has evidently obtained several points of difference within Canada, the majority of citizen’s in the U.S. have failed to recognize these same “points of difference.” Like Hayden said, developing the “Timmy Me” app would be extremely effective and drastically improve satisfaction among all customer segments.

However, the problem is that Tim Hortons has almost reached its capacity within Canada; it must eventually SUCCESSFULLY expand outside of the borders in order to significantly grow as a company. By using innovation to develop points of difference and unique value propositions for consumers, the corporation will thrive and surpass rivals like McDonald’s. Corporations cannot expect to use the same strategies for each country they set up in; they must adapt to the different consumer segments.

Referenced Article:https://blogs.ubc.ca/haydenamundson/2013/11/12/tim-hortons-wants-to-go-international-but-what-about-their-fellow-canadians/

Article to why Tim’s Won’t Grow In The US:http://business.financialpost.com/2013/07/18/why-tim-hortons-is-failing-to-score-in-america/