Naheel Jawaid's Blog

Here’s a small glimpse of what goes on at Postsecrets.com

Shocking stuff. Uncensored, perhaps even edgy. One word you may not have linked to these, however, is “profitable.”

Frank Warren has turned, what was once his art project to give people an emotional outlet, into a successful business venture.

The site came form humble beginnings, as Frank posted his home address online and asked people on the internet to anonymously mail their secrets to him, as a way to get things off their chest. What he got in response was a wide variety of homemade postcards, ranging from humorous exaggerated secrets all the way to dark emotional stories.

During the beginning of the project, Frank made it clear that he would not put ads on the website, claiming that would be disrespectful to the people who sent in secrets.

Although Frank vowed not to go that route (a potentially great source of revenue), he ha figured out an alternate way to capitalize. A new I-Phone app has been released, allowing users to read and share secrets on the go. The app has already reached apple’s list of top-20 best selling apps.

And that’s what’s up.

To read more, click here.