Naheel Jawaid's Blog

It’s Friday night, and you know what that means. I’m checking out Raeanne’s comm 101 blog, when I come across something that catches my attention.

WOAH, What’s this? Click here to see.

Raeanne pulls out a brain-tingling post about Buckley’s, a Canadian cough syrup company, and its unique marketing pitch.

“People swear by it. And at it.”

“How bad does it taste? That depends. How bad is your cough?”

“Since 1919, we’ve been leaving Canadians with a bad taste in their mouths.”

A shocking use of reverse psychology that I’ve heard since childhood, but never really stepped back and analyzed. Raeanne’s post made me take a closer look at why such advertising might be affective.

The market for the product, people susceptible to colds, do not want to be lied to. Buckley’s target this sentiment and gives them a simple, no-BS message. Their shockingly truthful statements set them apart from their competitor and give them brand marketing as a straight-shooter in the market form cough syrup.

Thanks Raeanne, that post was what’s up.