Naheel Jawaid's Blog

If you read my last blog post on skittles’ viral marketing campaign (https://blogs.ubc.ca/naheeljawaid/2011/11/23/test/ … this counts as linking another person’s blog right…?) then you would have noticed some of the unconventional methods used by the company to create an impact with consumers.

Upon further analysis, I noticed some key elements of the video such as the length of the video, 30 seconds. This is intentional in order to keep the attention of today’s average internet user. Another element was the intentional absurdity of the clip, intended to get viewers to forward the video to their friends.

With just a few key points in mind, I was ready to make my own commercial, for UBC Bizzcomm, the premiere club at Sauder that teaches the importance of networking and business communications. After a couple days of work, I was ready to release the video. And no, I will not be disclosing how much I am getting paid to plug the club on my blog (hint: it’s zero dollars)

Here’s the video.

And that’s what’s up.