Naheel Jawaid's Blog

Prepare to be either slightly aroused, or creep-ed the f*** out.

http://youtu.be/eDlaJlb1ezg

So what’s up with ads such as this one. Does “Mars, Incorporated” expect this ad to convince us of the sugary goodness provided by the colorful ball of artificial preservatives that is a “skittle?” The answer will not surprise you. It’s “NO.”

So why spend money on producing this entertaining but largely irrelevant clip? One word. Brand recognition*. The marketing department at skittles hopes to associate its product with fun and quirkiness, creating brand recognition among its target demographic.

This concept peaked my interest, I decided I would put it to the test. Subscribe to the blog and you’ll find out where I went with this idea.

*The author apologizes for going over my word limit of one