The evolution of Androids and iPhones.
As the only iOS provider at the moment and the one of the mainstream platforms for smartphone users in the current society, Apple has developed an underlying issue in its business. According to the survey conducted by simonlycontracts.co.uk, over half of iPhone users admitted to “blind loyalty.” Although this may appear to be exceptional news to many phone manufacturers in the world market, this seemed to be a problem for Apple. In 2013, Google refurnished and recoded Android so that the system could run smoothly on bargain price smartphones as well. Even the cheapest iPhone 5C cannot compete with the price of a Windows phone that could operate just as smoothly as the 5C.
Seeing the trend in smartphone users today, iPhones are indeed the prevalent phones used amongst teenagers, adults, and seniors. Brand loyalty appears to be a very common reoccurrence in consumer behaviour today, seeing as how fashion stores such as Forever 21, Zara, and H&M are continuously refreshing merchandise on the rack. As long as the iPhone fever remains, market demand for the product will be on the constant rise, therefore Apple could further inflate the prices for the already considered “over-priced” product. With the quality of life increasing each year, it is an easy task to simply save up enough money for the next model among loyal customers.