Unlike Walmart which hired more temporary works in the summer holiday shopping season, Target hired 20 percent fewer seasonal workers than one year ago. This action aimed at making its hiring more efficient.

Actually, Target workers want to work extra holiday hours since they want to make extra money as a gift for their families. Workers who choose to work in holiday season contribute to from 5% to 10% more working hours compared to one year ago. According to the representative of Target, one third of temporary holiday workers became permanent workers last year.

Target noticed that the shopping ability of consumers was still not strong enough so it lowered its expectation and tried to optimize its method of hiring workers. However, the analyst and stores experience a tough shopping season, since the back-to-school season is lower than the expectation,

Hiring less temporary workers in a sense provide more opportunities for permanent workers who are happy with working extra hours in the holiday. The action somewhat brings more self-satisfaction for those workers since they can earn more money for living, which can be considered as a method to maintain the loyalty of permanent workers.

Resources: http://business.time.com/2013/09/20/target-to-hire-fewer-seasonal-holiday-workers/