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Archive for February, 2012

China’s Internet giants: Going global or focusing on China?

Tuesday, February 21st, 2012

The recent traffic ranking of major Internet websites have some names we are not familiar with. Baidu, the most well-known Chinese search engine has the 5th largest traffic in the Internet. QQ.com, the portal website operated by Tencent, has the 10th largest traffic. Other Chinese websites including Taobao.com (16th), Sina.com.ca (17th) and Weibo.com (29th) are […]

Freemium: A New Way of making money, or losing money?

Tuesday, February 21st, 2012

In the 21st century, most people use at least one “free stuff” on their electronic devices. People check news using iGoogle gadgets, share documents using DropBox, stay connected using LinkedIn, and talk with friends using Skype. Then, how do those service providers gain profits? Are consumers willing to pay for services they have been enjoying […]

Customized QR codes

Tuesday, February 21st, 2012

QR codes, which was originally developed for industrial purposes, are now used by numerous product packages, name cards or on store displays. And some companies are trying to change fuzzy looking QR codes, at least for their own purposes. History of QR codes is relatively short. QR code, which also called, “Two-dimensional bar-codes” was originally […]

iAd campaign by Nissan

Sunday, February 12th, 2012

When you are surfing on the Internet or watching YouTube videos, you probably encounter ads posted by auto manufacturers. They often show stylish cars cruising through forests, or families driving though dangerous roads using on SUVs. Nissan has been struggling to find an effective way of promoting its low-end sedan, Versa. This product is priced […]

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