New movie, “The Hunger Games” was just released in the United States last week. It already earned about $155 million, and becoming the top-selling movie in this season. This movie is expected to create between $800 million and $2 billion for Lionsgate. Unlike other movies, however, the marketing team of this movie is relatively small. […]

Recently, a large number of businesses have been trying to incorporate social media in their marketing mix. Although there are several choices of social media services, Facebook is maintaining its dominant position, according to eMarketer. In February 2012, Canada recorded the historical social media penetration rate of 49.3%. This penetration rate is only 0.6% lower […]

Google is renewing its algorithms for search engine rankings. It can cause some significant rise/drop of website rankings, and SEO managers need to adjust for the new system. Adjustments are aimed to exclude “overly optimized” websites, and focus on quality of contents. Specifically, Google is attempting to downgrade websites that have too many hidden keywords […]

P&G has been taking a leading role in consumer product category. Its world-wide operations, however, often faces problems arising from regional differences. P&G aims to have a better understanding about Asian consumers by appointing Miaozhen Systems (Chinese advertising agency) to take care of online marketing operations. P&G is attempting to strengthen its brand position by […]

According to eMarketer, the market penetration rate of smartphone reached 46% in Canada, coming closer to 50%. In 2012, there are 10.5 million smartphone users in Canada, and it is expected to increase to 16.4 million (62% of population) by 2016. Market share of smartphone is similar in the United States, where the penetration rate […]