Market Penetration of Smartphone to reach 50%
According to eMarketer, the market penetration rate of smartphone reached 46% in Canada, coming closer to 50%. In 2012, there are 10.5 million smartphone users in Canada, and it is expected to increase to 16.4 million (62% of population) by 2016. Market share of smartphone is similar in the United States, where the penetration rate reached 47.4%.
Canada and the United States, however, are not leading the market penetration of smartphone.
According to Wired News, Singapore has the highest smartphone usage rate at staggering 90%. It is followed by 61% of Hong Kong, 52% of Sweden and 47% of Australia.
Some countries, in contrast, lag behind Canada in smartphone usage. European countries such as France (30%) and Germany (28%) have relatively low penetration. Japan’s usage rate is surprisingly low at 14%, and emerging economies such as China and India have low penetration (6% and 3% respectively).
The message is very clear. When marketers are engaging in digital marketing, they need to consider the penetration rates of different devices and platforms. Without doing so, a successful digital marketing strategy from one country might result in disastrous results in an another country.
http://www.emarketer.com/Article.aspx?R=1008928&ecid=a6506033675d47f881651943c21c5ed4