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Market Penetration of Smartphone to reach 50%

According to eMarketer, the market penetration rate of smartphone reached 46% in Canada, coming closer to 50%. In 2012, there are 10.5 million smartphone users in Canada, and it is expected to increase to 16.4 million (62% of population) by 2016. Market share of smartphone is similar in the United States, where the penetration rate reached 47.4%.

 

Canada and the United States, however, are not leading the market penetration of smartphone.

According to Wired News, Singapore has the highest smartphone usage rate at staggering 90%. It is followed by 61% of Hong Kong, 52% of Sweden and 47% of Australia.

Some countries, in contrast, lag behind Canada in smartphone usage. European countries such as France (30%) and Germany (28%) have relatively low penetration. Japan’s usage rate is surprisingly low at 14%, and emerging economies such as China and India have low penetration (6% and 3% respectively).

The message is very clear. When marketers are engaging in digital marketing, they need to consider the penetration rates of different devices and platforms. Without doing so, a successful digital marketing strategy from one country might result in disastrous results in an another country.

 

http://www.emarketer.com/Article.aspx?R=1008928&ecid=a6506033675d47f881651943c21c5ed4

http://www.wired.com/beyond_the_beyond/2011/12/42-major-countries-ranked-by-smartphone-penetration-rates/

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