New movie, “The Hunger Games” was just released in the United States last week. It already earned about $155 million, and becoming the top-selling movie in this season. This movie is expected to create between $800 million and $2 billion for Lionsgate. Unlike other movies, however, the marketing team of this movie is relatively small. […]
Recently, a large number of businesses have been trying to incorporate social media in their marketing mix. Although there are several choices of social media services, Facebook is maintaining its dominant position, according to eMarketer. In February 2012, Canada recorded the historical social media penetration rate of 49.3%. This penetration rate is only 0.6% lower […]
Google is renewing its algorithms for search engine rankings. It can cause some significant rise/drop of website rankings, and SEO managers need to adjust for the new system. Adjustments are aimed to exclude “overly optimized” websites, and focus on quality of contents. Specifically, Google is attempting to downgrade websites that have too many hidden keywords […]
P&G has been taking a leading role in consumer product category. Its world-wide operations, however, often faces problems arising from regional differences. P&G aims to have a better understanding about Asian consumers by appointing Miaozhen Systems (Chinese advertising agency) to take care of online marketing operations. P&G is attempting to strengthen its brand position by […]
According to eMarketer, the market penetration rate of smartphone reached 46% in Canada, coming closer to 50%. In 2012, there are 10.5 million smartphone users in Canada, and it is expected to increase to 16.4 million (62% of population) by 2016. Market share of smartphone is similar in the United States, where the penetration rate […]
The recent traffic ranking of major Internet websites have some names we are not familiar with. Baidu, the most well-known Chinese search engine has the 5th largest traffic in the Internet. QQ.com, the portal website operated by Tencent, has the 10th largest traffic. Other Chinese websites including Taobao.com (16th), Sina.com.ca (17th) and Weibo.com (29th) are […]
In the 21st century, most people use at least one “free stuff” on their electronic devices. People check news using iGoogle gadgets, share documents using DropBox, stay connected using LinkedIn, and talk with friends using Skype. Then, how do those service providers gain profits? Are consumers willing to pay for services they have been enjoying […]
QR codes, which was originally developed for industrial purposes, are now used by numerous product packages, name cards or on store displays. And some companies are trying to change fuzzy looking QR codes, at least for their own purposes. History of QR codes is relatively short. QR code, which also called, “Two-dimensional bar-codes” was originally […]
When you are surfing on the Internet or watching YouTube videos, you probably encounter ads posted by auto manufacturers. They often show stylish cars cruising through forests, or families driving though dangerous roads using on SUVs. Nissan has been struggling to find an effective way of promoting its low-end sedan, Versa. This product is priced […]
If you are visiting Japan, it is nearly impossible to walk around streets without encountering vending machines. Despite of recent shortage in electricity supply due to the catastrophic earthquake in the Northeastern Japan, there are over 5 million vending machines across Japan; approximately one for every 25 people. With numerous vending machines available across the country, […]