We do know for a fact that in order for businesses to strive, everyone in the firm must have a common goal (e.g. the value preposition). Moreover, the culture within the business also have a huge impact in the unity, performance, and image of the firm. Establishing a goal may be relatively easy as it is simply informing everyone what they are working towards. However, informing the culture (ways/methods for the the employees work or interact with other employees) to the employees may be more difficult to get everyone to adhere to the principles. This is because everyone is different, and intervening with employees on such a personal level may cause employees to be reluctant since some may be more comfortable with their own way of doing work or interacting. So, what is the best method to make all employees adhere to a corporate culture? Let me tell you:
I believe that the best tactic in establishing a corporate culture effectively is to do it implicitly. For example, General Electric (GE) has a very competitive and hardworking corporate culture due to their policy that fires the 10% lowest performing employees every year (Inc.com, 2017). As seen in this example, GE’s 10% policy puts the employee’s personal life at stake, which is the main cause of the driving force for their employees to work hard. This policy may also cause emotional effects as well such as fear, which according to one of Sun Tzu’s art of war principle, fear will cause the employees to bring out the all they can to do their work so that they don’t get fired. This is optimizing the capacity of the employee’s efficiency, thus creates efficiency, which matches directly GE’s corporate culture.
Therefore, in order to get employees working a certain way, businesses must put stakes/rewards that impact the employees on a personal level in order to generate a driving force for employees to behave/ do work a certain way.
Source:
Inc.com. (2017). Should You Fire 10% of Your Employees Every Year?. [online] Available at: https://www.inc.com/paul-b-brown/should-you-fire-10-of-your-employees-every-year.html [Accessed 29 Oct. 2017].
Image source:
Krieg, S. (2017). Implementing Corporate Culture Values into the Role of Human Resources. [online] Workology. Available at: https://workology.com/implementing-corporate-culture-values-into-the-role-of-human-resources/ [Accessed 29 Oct. 2017].